Job Spec: Senior Marketing Executive
We are seeking an enthusiastic Marketing Executive to support our Marketing Director in driving the Valloop brand and generating leads through various marketing strategies. This is a diverse role that involves a variety of aspects, including:
Social Media Management:
Maintain and evolve the company's social media channels
Develop and execute new social media strategies to enhance brand visibility and grow followers
Create engaging content tailored for each of the various platforms.
New Channel Launch:
Continuously identify and evaluate new marketing opportunities to expand our reach and connect with the target audience.
Develop launch plans for new channels, ensuring a seamless integration with existing marketing efforts.
Influencer Partnerships:
Research potential opportunities with key influencers in our field
Cultivate and maintain relationships with those influencers
Collaborate with influencers to create authentic and compelling content that resonates with our audience.
Digital Marketing:
Support the Marketing Director on digital marketing campaigns for the year, including SEO, social media, and email marketing.
Implement lead generation strategies to fill the sales pipeline.
Utilise data-driven insights to refine lead generation approaches and maximize conversion rates.
Email Campaigns and Nurture Campaigns:
Design and execute email campaigns to engage prospects, excite existing customers and inform investors.
Develop and implement nurture campaigns to guide prospects through the buyer's journey.
Analyse email campaign performance metrics, highlighting new strategies for continuous improvement.
Requirements:
Experience in marketing and business development roles.
Knowledge of social media platforms, influencer marketing, and digital marketing techniques.
Analytical skills to measure campaign effectiveness and make data-driven decisions.
Excellent communication and relationship-building skills.
Salary and Location
£30,000+
Hybrid role
Manchester (Stockport) office 2-3 days a week
Please send your CV and a brief note on why you should be considered for the role to Emma Williamson: [email protected]